1. Share in expertise
The major event of the year is the autumn meeting and farm walk which members find invaluable as a source of information and advice to help with their own business.
The events are held at venues around the country, with speakers including veterinarians, butchers, wholesalers, food writers, journalists and Defra representatives.
2. Extensive BHR Communications publicity
We employ a public relations company which is highly successful in raising the profile of
geese through newspapers, magazines, radio, television and social media, focusing on the
run-up to Michaelmas and Christmas.
The PR effort is funded through a small levy on geese reared for sale.
3. Promotional material
Recipe leaflets for your customers and point-of-sale posters for use in your local farm shops, butchers or for your trade customers (see opposite).
Creative image bank - pictures of rearing geese, cooking and serving goose meat, for use by members in their own promotional material.
4. Goose website / social media
The website www.goose.cc and
www.geese.cc – is a major
promotional tool for members.
The site provides consumers with
a wealth of advice about buying
and cooking goose and directs
them to members in their own
Increasingly Twitter and other
social media activities are used to
attract consumer interest in geese.
5. Christmas clearing house
During the pre-Christmas period a clearing house service puts members with surplus geese
in touch with others who have a shortage.